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About The Samjalpa Editorial Quote of the issue Article of the issue Debate of the issue Plant of the issue About the Samjalpa It is a bi-monthly newsletter from Hitayu available free to those who are subscribed to it or who visit our site. It is an informative and interactive platform pertaining to health, herb and humans. Editorial - A tiny commencement As Hitayu takes its first step towards facilitating better global health through dissemination of correct information & knowledge and rendering better services - we can wel percieve the herculean task ahead. We humbly acknowledge our tiny stature and lack of perfection on our part to deliver all the goods. But we are also confident that this small beginning in a right and much needed direction will pave the way for a better informed world. A Bird's eye view of the global health scenario reveals the shift towards natural from synthetic owing to apparent failure on the part of the latter to solve the health problems confronting the contemporary world. Contingent upon its inherent strength and versatile efficacy Ayuveda has steadily gained popularity and acceptance worldwide. But, unfortunately the world population,by and large, are fed with incomplete, distorted and oppotunistic information regarding Ayurveda - partly due to the subtle intricacies of the subject, partlydue to unfamiliarity of the western world to the principles of Ayurveda and more due to vested commercial interests. The other face of the coin shows a bullish growth in global herbal market.But the real scene here is also not much greener because the market is highly volatile, typically secretive and opportunistic devoid of any channel of communicatoion.against these developments in backdrop, Hitayu team felt a correct and adequate information portal has to be put in place to help all the stake holders of the industry.Considering the vastness of the subject, magnitude of the problem, it is imperative that there will be difference in opinion. But we believe this difference in oppinion should not stop here rather a meaningful debate should be initiated to to find a logical solution to the issue concerned. The concept behind this newsletter is primarily to provide such a desk for exploring relevant importance and interpretation of an ancient principles in contemporary context. Quote of the issue "Yavanto ho loke murtimanto bhavavisheshastavantah purushe; yavantah purushe tavanto loke. All that occur in nature are also found in humans and all that is present in us are also accoste in nature.This verse of Chraka is a typical example of Indian way of expressing the principles of universe in the most generalized format from which all the realted facts can be interpreted. this verse says humans like universe is a manifestation of five basic elements in a particular combination and configuration. it also reflects that all visible and invisible attributes found in our nature is also found in our bodies in a miniature form. for example: fire is present in us as pitta and performs the same work of disintegarting in body. The message behind this verse is the close similarity of us and universe and thus the harmony between macro- and micro-cosmos is crucial for us to stay healthy. Placement of a Herb in Global Market
Dr. Sudipt Rath
Introduction Global Herbal Market – A Bird’s Eye ViewThe statistics of the market reflects its good health and paradigm growth in the future. The current market value is estimated at around US $100 billions, which is growing at 7% p.a. and is expected to reach US$ 3 trillions by 2050. The overall improvement in economic condition of the world population and growing consciousness for health makes it imperative that health related expenditure will continue to grow. Considering the apathy towards synthetic medicines and better efficacy on part of herbals in preventive and promotive aspects, a bigger chunk of health expenditure will go into herbal sector. Thus brighter days are ahead for herbal industry. India’s StrengthsIndia comes under one of the 12 mega bio-diversities in world. It has a enviable flora of which 15000 plants have known medicinal uses. It is an agriculture based country having varied geo-climatic conditions to facilitate growth of a wide range of plants. To supplement this India brags of many popular and vibrant TSMs like Ayurveda, Unani, Siddha which uses herbs as the primary tool for their therapeutics. Where India has Faltered? India has a miniscule share in the global herbal market for its failure to transform the naturally gifted opportunities into economic boons. The stake holders in the Indian Herbal Industry lack a clear and complete understanding of the entire gamut of activities of the industry. This piece meal approach deters Indian players to compete effectively in global scenario. One needs to traverse the entire cycle of operations involved to flourish sustainably. The Roadmap The road for a herb seeking global placement commences from its selection and ends with strategic placement of its value added products in international market. The market looks for a herb with quality in a good quantity for a consistent period of time. Selection of a herb
1. Segment
identification – to which therapeutic segment 2. Market value of the segment 3. Supply viability – Collection / Cultivation
CultivationTo have a continuous supply of consistent quality material the age old of practice of collection from the wild would not suffice because both quantity and quality will be unpredictable. So the industry has to resort to cultivation. The following approach is needed in medicinal plant cultivation to produce international quality material.
Suitable variety
selection w.r.t yield and quality Research & Development This is the grey area in herbal market. The claims that herbals make often is not backed by significant scientific basis to be accepted by the users. So in the long run they are perished. To avoid this R & D has to be fortified.
Literary Research
Plant Research
Phytochemical Research
Clinical Research Processing & Extraction With changing times user friendliness is also become very important and crucial attribute of a herb. So the traditional dosage form has to give way to modern forms. By extraction the volume of the dose goes down, the potency of the herb is increased and a standard product can be given. Processing and extraction has to follow this pathway Appropriate technology to enhance therapeutic principles Optimum extraction conditions Standardized extracts Formulation The end user needs an array of choices making it imperative to develop as many formulations possible from a herb by Segment identification Hypothetical leads Lab scale manufacturing Safety & efficacy study Good Laboratory Practices (GLP) Products Several products ahs to be in the shelf to sustain the interest in the herb. The products should be manufactured as per cGMP Validated by Pre- Clinical & Clinical trial Shelf life study Packaging & Labeling
MarketingAll these activities is half of the job and marketing is the other half. The market placement calls for meticulous assessment of the pros and cons to render the venture successful. Potential market identification Current trend & Future projection Approval from authorities Market promotion Conclusion By traveling in this path a herb can be successfully placed in the global market to stay and rule. India has many potential herbs which if properly groomed can make it the global leader in this sector and can be a very handy help in uplifting the country’s income.
----------------------------------------------------------------------------------- MEDICINAL PLANT FARMING & ITS EFFECT ON THERAPEUTIC PRINCIPLES OF THE PLANT With growing demand of medicinal plant produce cultivation has become the only answer to meet this demand. A lot of farming activities has been going on for selected medicinal plants. owing to the commercial profitability agriculturization of medicinal plants has by and large overlooked the geo-climatic requirements of the plant, if the yield is satisfactory. But therapeutic principles of the plant depends upon its metabolic activities which is significantly influenced by the geo-climatic inputs. A neo-school of thought advocates the plant should be grown in its native to get the maximum therapeutic benefits. Scientific advancements like genetically improved varieties has also made the scene more complicated. We at Hitayu, feel this is a very crucial issue affecting all the stake holders of the industry because we should what we are producing and if they mitigate the supposed expectations. Thus Hitayu team ahs chosen this as the debate of the issue. We invite your opinion on this topic so that we can compile these opinions and a solution in the form of the essence of these interactions can be derived. Expecting your kind co-operation. Please mail your opinion to info@hitayu.com
Dr.Purvi Shanghvi Technical Director Hitayu info@hitayu.com Aloe vera is a therapeutically versatile and highly popular herb since the dawn of human civilization. The popularity of aloe stands unabated till todate as people all over the world is still using aloe's unparallel healing power to their benefits. Aloe has multifaceted uses like health care, personal care and cosmetics. It can be used in various forms like raw , gel, juice, powder, etc. and can be used both externally and internally.
The Classical Aloe
Botanical information
Distribution
Plant materials of value
4. Spray dried powder A pale white coloured, bitter powder obtained after spray drying the gel.
1. bitter in taste
2.
facilitates discolouration of the gel
Uses
2. Gel and Juice
Current Market Scenario
Cultivation practices
Plantation method - Ridges Planting Material Requirement Per Acre - 5500. Soil requirements - Loamy Climatic Requirements - Tropical, Sub- tropical Area Where Cultivated - Through out India up to 5000ft above mean sea level.
Spacing -
Plant to plant - 30-45cm Typical No. of Plants / Acre - 5000. Sowing Period - June - July (monsoon) Harvesting Period - After 12months. Manures & Fertilizers - FYM ( 5-10 Tons / Acre ) Irrigation - Rainfed, Sprinklers. Useful Part - Leaves. Harvesting - Manual cuttings after 18 months and 3 – 4 harvests can be d. Gel extraction (with in 3hrs of plucking). Yield Per Acre - 525 qtls/ha Economics - For production in 1 acre of land it cost nearly Rs.50,000.00 while the profit comes around Rs.40,000 per acre.
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